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"You’ve taught me to forgive myself,
shown me that there’s another way to think and allowed me to love myself - something I’ve wanted my entire life."

"so skilled at her craft"

"helped me have some real breakthroughs in areas where I've been stuck"

"helped me clear some inner barriers and move way beyond what my problem was"

"helped me have insights and improve my self awareness"

"she has your back, you can trust her"

Ash Mason...

Journey from overwhelm to ownership

AND winning!

When Ashley Mason first stepped into coaching, she had already achieved so much. She’d just completed her Quantity Surveying qualification, was excelling at work, and carried a fierce loyalty to her family and community. But beneath it all, she was weighed down. Not just by professional pressure — but by the deep, lifelong habit of carrying others. For her team. For her family. For her mum. For everyone.

The Challenge: Always the One Holding It All Together

Ashley was the kind of person who didn’t just show up - she held it all up. A lifelong perfectionist and people-pleaser, she had developed a need to keep the peace, take responsibility for others, and push through no matter what.

Whether it was shouldering the emotional weight of those around her, navigating challenging relationships, or absorbing responsibility at work - Ash had become the container for everyone else’s stuff.

But all that responsibility came at a cost. Her nervous system was constantly on high alert. Her confidence would wobble. Moments of doubt, overwhelm, and burnout crept in. She wasn’t just tired, she was tangled. :(

The Choice: Unlearning, Letting Go, and Stepping In

Ashley chose to do the work. Deep, brave, inner work.

Together, we unpacked her stories - about responsibility, guilt, identity, and worth. She explored her childhood conditioning, embraced nervous system regulation, released shame, and found forgiveness (of others and herself). We worked through moments of grief, imposter syndrome, feedback wobbles, and the messy middle of growth.

She stayed the course: through her mum’s illness and passing, through complex workplace dynamics, through parenting, partnership, and promotion.

Ashley embraced her CliftonStrengths, learned to honour her values, and built a relationship with her nervous system that allowed her to show up consciously, not reactively. And she chose vulnerability, not as weakness, but as a mark of leadership. Which has paid off!

The Outcome: Leadership with Heart, Power, and Presence

Today, Ashley is co-owner of Sentinel Homes, Head of Delivery, and a Waikato Chamber of Commerce Emerging Leader of the Year (2024). She’s gone from fearing public speaking to standing in front of national audiences and 800+ at awards events - grounded, connected, and powerful.

But what’s even more remarkable is how human she remains. She still has flustered mornings and moments of messiness. And she shares them - because real leadership isn’t about having it all together. It’s about being real, being intentional, and staying true to who you are.

Ashley is a living example of what’s possible when you choose to untangle what no longer serves you - and step into the leader, parent, partner, and woman you were always meant to be.

Sarah Gunn

Leader’s journey through endings, 
self-forgiveness, strength and
beginnings

8 months on...

Dear Rhonda,

I just wanted to share that after working with you over the last few years—even though it's been almost six months since our last session, I want you to know that the work we did together still has a profound impact on how I live my life and how I show up, not only as a manager or employee but also as a partner, a mother, a sister, and a daughter.

We covered everything and went deep. You said at the time that this wasn't easy work, to be open and vulnerable. And only through the experience I’ve had over the past few weeks have I truly realised the incredible impact all that work has had on me.

In one of our last sessions, I shared my struggles with my sister’s alcoholism and the relationship challenges that came with it. I spent the next six months creating the space I needed to get to a place where I could look beyond the illness. I met with her a month ago on her birthday, and sadly, she passed away a month later from the disease.

I cannot tell you how grateful I am for having had you guide me through those sessions and helping me find a way to forgive myself and the people around me for some of the painful experiences that have shaped who I am today. I used these techniques to get to that place with my sister, and I am so pleased I visited her before she left us.

Last week, I bravely led the funeral service and delivered my sister’s eulogy, drawing on all the great work we did together, and for that, I thank you. I know I did my sister and family proud on that sad day.

As for all the leadership and values work we did, I live this daily. I can now quickly recognise why I’m having a strong reaction to a situation, leverage my core strengths we unpacked, and find confidence in choosing my response.

Thank you. You are absolutely incredible at what you do, and I am forever grateful for being introduced to you.

Warmest Regards,
Sarah

Sarah Gunn - Executive, Mum and all round amazing human being, Auckland 

When you're my private coaching client, you get
ME IN YOUR CORNER

I'm on your team!

Here's what a client recently shared (expletive warning!)

Rhonda, you are a fucking super star and I really will be forever grateful for the way you allowed me to see my ‘belief system’ was built on a series of stories I’ve told myself and not based on reality.

You’ve taught me to forgive myself, shown me that there’s another way to think and allowed me to love myself - something I’ve wanted my entire life. 

- AB, Hamilton

"... be alive to your present and re-energised for your future"

"A lot of what is inside us can seem bonkers to share aloud. Sometimes we need another to help us make sense of ourselves - at times of change, loss, fear and uncertainty for example. Rhonda Parry is that person. 

She has both the professional and innate skills to help people correct the difficulties we all share in understanding ourselves, trusting others, communicating successfully, honouring our potential and feeling authentic and confident.

Knowing Rhonda for the better part of a decade, I continue to admire the commitment she has made to helping people understand their "emotional operating system". Her warmth and energy, her thoughtful reflection, her generous listening with a gentle enquiry that helps us explore our 'de-railers' - however elusive.

Rhonda's skills help you to be alive to your present and re-energised for your future." - Siobhan, executive, Auckland

 

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